Shall we Over Do it Tonight Again Dear?

Business – The Peculiar Market for Luxury – As Knowledge at Wharton reminds us, there was a time when luxury products were only for the few. But now we all want our Armani, Calvin Klein, and on and on. Is it still luxury then? Maybe not, but it is still extravagant. This point was slammed home by Karl Lagerfeld when he constructed a 75 foot model of a Chanel jacket as the centerpiece of a fashion store. It seems that Karl understands the value of overdoing it.